BLACKBERRY – One go ahead, half go back. Long way to go…

Blackberry which is Canadian based company has changed the co-CEO’s (Lazaridis and Balsille) and launch the big hoped product `Blackberry Passport`. So, now in everyone’s mind there is the same question; `Can they recover or not?`

Blackberry Limited has announced over two hundred thousand Blackberry Passport has been sold by Amazon which makes Blackberry’s hand much more stronger than before. At September, Blackberry announced good amount of revenues ($910 million) and net loss is just $200 million. If we are talking about a `normal` company, yes it is kind big amounts but hey! This is Blackberry, which got shoot by competitors, market and somehow reincarnate or in other words, rise from ashes. So, from that data’s we received, we can say that Blackberry is improving or trying at least.

If we look at little bit more detail and more complicated, I, as a huge fan o

f `One up on Wall Street by Peter Lynch` taking into a consideration P/E and PEG ratio still. Ofcourse, they are not showing the hidden part of Iceberg but still they can give us little bit more about Blackberry. According to P/E ratio which is -6.71, Blackberry stockholders have to understand that, Blackberry is losing money per share of its stock.

However, still we have to taking into consideration that we are talking about big trauma stock. Why trauma? I remembered the early 2010’s while I was using my Blackberry Curve and Blackberry Messenger to communicate with my friends. The price of stock was dancing from 70$ to 75$ in that time. And let’s come to the bottom, late 2013’s stock price was around 5$. 70$ to 5$, like a horror movie, scary… But now the price is showing us some bull activity and going up day by day, 14^th of October now the price of stock is 9.18$ which is double almost the bottom value and getting better.

What Can I Say More?
Blackberry is trying to climb to top –where it was before- but while doing it, some environmental situations helped it (iCloud Leaks, non-secure datas , etc.) Blackberry shot itself in some point. Where? Most of the authors writing articles that Blackberry has to aim Emerging Markets like China, Mexico, India, Turkey etc. But the price announcement (Germany: 649€) of Blackberry Passport is not for Emerging Markets. If Blackberry Passport wants to compete with Android Phones (Samsung, HTC, LG, One etc) and Apple, for a reborn company `Blackberry` has to enter the market with less price than competitors to compete with them more aggressively.

In Conclusion, yes new CEO, new launches making Blackberry hot prospect of market but I can not say it is completely strong buy or buy because still they have a lot of way to go and they have very very and very big competitiors in market and everyday new competitors are joining the race. Mostly, as I researched and felt about Blackberry is, HOLD it until next quarter announcement.



Note: I do not have Blackberry in my portfolio.